Wirral is Liverpool’s Left Bank but somehow the regeneration that has transformed the city’s waterfront and skyline had passed Wirral by. The peninsula offers a wealth of urban history, rural charm and stunning coastal beauty but lacked a co-ordinated vision, place narrative and delivery capacity to exploit its assets.
Working with Wirral Council and a group of stakeholders gathered to create a place narrative and future vision, we were appointed to build on the Wirral Well Made brand, to develop creative collateral including film, website, printed collateral to support the creation of Wirral Growth Company.
The campaign was launched at MIPIM Cannes 2017 with a brochure, website and film promoting Wirral’s offer to the international investment community. A second tranche of communication collateral was prepared for the formal UK launch of the procurement process to attract a strategic investment partner to work with Wirral Council to deliver a £1billion regeneration prospectus. Working with colleagues at A2 architects this included a series of architectural visions for familiar sites and landmarks in Birkenhead, Wallasey, New Brighton and West Wirral.
Following a highly competitive bidding process, Wirral appointed Muse as its strategic development partner in February 2018.