Liverpool’s biggest and best appointed public space was not working. Despite it’s rich history and the adjacent Playhouse Theatre, the creative and public function of the square was clearly under-developed. Previous investment had created public art features, but the decline in the surrounding neighbourhood, unsympathetic commercial uses and no focused curation of the space, had turned a potential piazza into an unloved transit zone between shops and transport hubs.
Working with the City Council, The Everyman Playhouse Trust and Liverpool BID Company we devised a creative style and framework for an engagement campaign to re-imagine, reconnect and reanimate the square and the neighbourhood. In addition to the narrow brief, we invested our own creative resources in identifying opportunities to bring energy, lateral thinking and meanwhile activity to the square and its environs through collaborations with property owners, entrepreneurs and creative practitioners.
In partnership with our friends at Placed, we delivered face to face engagement with stakeholders and the public and launched of a vision document and consultation process that gave energy and impetus to efforts to maximise the potential of a great public space.
To date our legacy includes proposals to bring a unique events and entertainment project to the square later this year and a programme of curated pop-up commercial and creative activity n the adjacent former George Henry Lee department store.