To create a publication for Liverpool John Lennon Airport that matched up to the airport’s own aspirations in terms of the quality of offer to travellers. One that would also be more than just a rote retelling of every holiday guide you’ve ever read.
We set about imagining a quality, busy, useful, smart and honest magazine that could sit comfortably alongside the best of its kind. What we didn’t want was to be regurgitating resort spiel people had read a thousand times before. We wanted to get under the skin of the places people were choosing to visit. We got features written by European-wide city bloggers, we looked for the out-of-the way, the interesting and the quirky, as well as the beautiful beaches and turquoise seas. Designed in a handy, travel-bag sized format, we wanted Voyage to be a travel guide with a life beyond the airport.
Every quarter thousands of travellers pick up a copy of Voyage and learn something new about their destination, or have their interest pricked about their next.