Following on from the it’s liverpool creative campaign, Liverpool X was an event that explored and celebrated our city’s identity and future destiny. The X idea seemed like a beautiful metaphor to express the complex and elusive nature of the task, and the seeming absurdity of trying to capture the essence of a place in anything as simple and functional as a brand.
Liverpool X aimed to capture the complexity and polyphony of a city, to add richness and intelligence to the debate about its future and generate practical ideas that would make a positive difference.
Our approach was to create a bigger and more diverse conversation. It was a chance for innovators, dissenters, exiles and mavericks to add their voices to a conversation about who we are. Without a fixed destination or tangible objective, X set out with only the sketchiest of maps but a sure promise of undiscovered treasures. From the outset we wanted this to be an immersive experience that placed the conversation in creative spaces and in the midst of events that expressed Liverpool’s restless inventive spirit. The musical programme was curated by our friends at WAXXX magazine, whilst 50 speakers over 36 hours debated Liverpool’s identity, culture, politics, economy and very soul.
X’s legacy was a mini-manifesto capturing 10 big ideas that are shaping public conversation. It kick-started the debate about how Liverpool and our twin city Manchester should re-imagine their relationship as a connected urban entity with the critical mass to challenge London. Within 9 months the idea of the “northern powerhouse” was being adopted by the Government’s Growth Task Force and by politicians from across the party spectrum.