Neptune Developments are a trusted and longstanding client. We have worked with their team helping to market and advocate their projects across the UK. Following a major corporate restructure and strategic alliance with European investment group Vabeld, Neptune wanted to signify a new direction and greatly enhanced delivery capacity with a new brand and visual identity.
We worked with Neptune and Vabeld to better understand the new company, its distinctive offer and values. The idea of ION emerged as a powerful and attractive idea signifying two different metaphors that were at the core of the new company’s brand narrative. ION was both a durable bond – an entity with a strength and capacity greater than the sum of its parts, but is also a positively charged agent that can bring energy and inspiration to transform places and change perspectives. The idea of changing perspectives became a literal element in the visual identity with a superscript device that echoes the molecular reference in the ION brand but also presented different visual interpretations depending on perspective.
The identity has been positively received by the client and has been used to forge new strategic development opportunities with public partners. It has provided a fresh visual language and tone of a voice through which the company’s new approach and philosophy have been consistently and effectively presented across corporate collateral, stationery and a company website.